Sephora Pantone Lookbook

Out now in all the Sephora stores, another cookbook, this time for the Pantone Color of the Year products.

We stayed with the usual aesthetic for the cookbook - overhead, clean, white. It's a challenge to do clean, white, and eye-catching, so I'm glad this set of products is about color. Color gives us something poppy to work with.

The big pallete is...big, like the size of an iPad. I think the AD did a nice job of incorporating it while preventing it from taking over the photograph.