In showing the running performance photos around to my peers, the idea wasn’t immediately accessible to everyone, just using the photos, sometimes even if I told them the idea. Here are those shots with the graphical overlays.

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Took a step outside to do some more running shots…. I wanted to create charts in landscapes, to suggest performance improvement, challenge, increasing difficulty, that kind of thing. So far, people are having a hard time seeing the charts, so I s’pose I should be glad I didn’t get to the Venn diagram. Had superb [...]

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I appear to have hit my self-promotion stride, on this go round anyway. Since email’s dead* as a self-promotion tool, I needed to do something different. I decided to build my own three-fold mailer, using the “Make Shoes Move” demo campaign that Adam Weisman and Brad Soulas built around my running shoes photographs. Using Adbase, [...]

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Track spikes have always fascinated me. They’re so singular in purpose. Maybe that’s why the designers go nuts, but it’s hard to find a wallflower track spike. The Asics Japan Lite-Ning 2 is no wallflower. © 2009 FirsttotheFinish.com For this shoe I wanted a stadium backdrop. I scouted various tracks: Stanford, Kezar, USF, SFSU, and [...]

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Lately I’ve been hating Photoshop…working in it, as well as looking at the results. There’s so much bad compositing in the world, and even the good compositing is starting to look stale. Of course, compositing probably won’t go away, and done well, it’s compelling, particularly allowing depiction of something that’s otherwise not possible (physically, not [...]

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Is it contest season already? I’ve just submitted to the APA National Photo Competition. Wish me luck. APA is using Photoshelter to handle the uploading and hosting, which is a great improvement over last year. Nevertheless, the submission process can be frustrating and always takes longer than I think it will. I submitted three series. [...]

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I’ve been wanting to get away from single products on plain backgrounds. I love doing it, and it’s a great way to glorify some object, but it’s not so good at a more complex message. I finished a series on shoes recently. This first one required a fair amount of compositing. There’s compositing and then [...]

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Much of what I did last year is single objects on plain backgrounds and I’m trying to push beyond that, not only because it feels too narrow (I mean, there’s specializing, and then there’s specializing), but because I want to work with complex ideas. How complex? Not too…I mean this is just the idea that [...]

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